American Force, the parent company of the iconic American Force Wheels brand, is expanding its product offerings to include forged monostock and 3-piece wheels for muscle cars. As part of the company's acquisition and growth strategy American Force recently acquired 360 Forged, a Miami-based manufacturer of forged wheels (terms of the agreement were not released). "The company's current product lineup, their business model commitment to manufacturing superior forged wheels for muscle cars, both domestic and foreign, including late and early models, line up with our company's business objectives and philosophy," said Ray Shadravan, American Force Owner and President. Shadravan continued, "It was the natural evolution of our company and brand to expand and answer the wishes of our customers who have been requesting we make wheels for cars. We chose muscle because it is also a natural step, after catering to the American truck market for the last decade. Our goal is to stay true to our American heritage." 360 Forged will be re-branded American Force Muscle and will serve as the platform from which to launch the company's new muscle car wheels.
When Nick Chin, Director of Marketing for American Force was sked how adding forged wheels for muscle cars will effect the company's culture, which is significant and has culminated in addition of more than a quarter-million fans and followers on the company's social media sites, he stated "By adding the new brand, the new products to our lineup, we fully expect our customer base and our number of friends and follows online to grow exponentially. We will carry over the same commitment to quality and the same ' the voice of one, the work of many' philosophy that we currently incorporate into production of our wheels for trucks, duallies, Jeeps, SUVs and UTVs. Our business was built around talking with and getting to know our customers. It's about establishing genuine relationships, not just about the numbers, and I think that is what has truly set us apart and allowed for and helped create the American Force culture," Chin concluded.
Since 2003, American Force Wheels, Inc., has used the latest technologies and finest materials to manufacture custom aftermarket wheels for truck enthusiasts. With a reputation for creating radical wheel designs that deliver real-wrold functionality, American Force Wheels develops innovative products for custom truck owners. American Force Wheels, a Specialty Equipment Market Association (SEMA) and Wheel & Tire Council (WTC) member company, offers a lifetime warranty on its wheels against manufacturing defects. For more information, visit www.americanforcewheels.com.