SOUTHFIELD, MI- BASF will be a Bronze sponsor of the annual Ridler’s Ball at the2013 Detroit Autorama on Friday, March 8, at Cobo Center in Detroit.
This year the Ridler’s Ball will celebrate the 50th anniversary of the Ridler Award, one of the custom car industry’s biggest awards. The latest Circle of Champions honorees will be inducted, including Chip Foose of Foose Design. In addition, the Pirelli “Great 8” Ridler Award finalists for 2013 will be announced and past winners will be recognized.
“BASF has been a supporter of the Detroit Autorama for many years and we are looking forward to helping honor Chip Foose,”stated Vitor Margaronis, Marketing Director of the North American Coatings Solutions Business at BASF. “Chip Foose is one of the best known car designers and builders in the world, and BASF is very pleased he is an ambassador for our Glasurit® brand.”
BASF, a leader in the latest waterborne and custom color technology, has had paint from its Glasurit 90-line featured on six of the past 11 Ridler Award winners, including last year’s winning 1955 Ford Thunderbird. Designed by Jonathon Peace and built by Torq’d Design Lab and Greening Auto Company, the award winning car featured Glasurit 90-Line Brilliant Red.
Held annually in March, the Detroit Autorama is the largest indoor custom car show in the United States.The Ridler Award is named after Don Ridler, who started promoting Autorama in the 1950s.The Ridler Award is presented to the ”best” new creations since 1964, as determined by a panel of judges. Cars must be shown for the first time at the event to be eligible for the award. For more information, please visit:www.basfrefinish.com.
BASF Paint Recognized as an important and environmentally-conscious global partner in the Automotive Industry, BASF makes a wide range of products that appear in hundreds of automotive applications. From the chassis to the engine; from interiors to exteriors; BASF helps make the vehicle shine.
As the automotive industry’s standards for suppliers continue to rise, BASF regularly brings innovative, value-added solutions that enable our customers to meet requirements for performance, cost efficiency, quality and safety.