Goodguys Citra Haze Beer Brewed for West Coast Nationals
Goodguys Rod & Custom Association and Livermore, California’s Altamont Beer Works have teamed up to brew and promote an exclusive, limited edition craft beer in honor of the Goodguys 29th West Coast Nationals taking place in Pleasanton, CA the weekend of August 21-23 at the Alameda County Fairgrounds!
The idea for the unique collaboration came from Andrew Ebel, a local Pleasanton resident, beer enthusiast and VP of Business Operations and Marketing for Goodguys. “We were looking for a new and unique idea for a promotion to support our biggest Bay Area show of the year and thought it would be fun to do something totally different that not only hot rodders cruising in for the show from all corners of the country would love, but also the local community. The local beer scene is really popular and is definitely growing, so I called Steve Sartori at Altamont Beer Works to see if he was interested in collaborating on a special beer in honor of our show. He was on board instantly and the rest is history!”
The brewing began on Friday, August 7 and the beer will debut in participating hotels, restaurants and tap houses just in time for the show on Wednesday, August 19. There will be an official tap launch for the beer that same day at Altamont Beer Works in Livermore at 5PM. Everyone is invited to attend! The beer will also be on tap at multiple pouring locations at the Alameda County Fairgrounds all weekend long at Goodguys 29th West Coast Nationals.
Altamont Beer Works co-owner and head brew master, Steve Sartori, describes “Goodguys Citra Haze” as a super nice, easy drinking and moderately hoppy summertime session beer. “We are stoked about working with Goodguys and with what we have going on with the beer,” says Sartori. “The super light, tropical hop flavors and aromas will be the perfect fit for a nice warm weekend of hot rodding and beer drinking fun!”
A full list of participating pouring locations will be made available in the coming days, so stay tuned! For more information on Altamont Beer Works visit www.AltamontBeerWorks.com.