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Pirelli Announces Several New Products at SEMA 2008

Tires

Rome, GAPirelli maintains its position as the industry leader in innovation and versatile fitments for all types of vehicles, and announced several new size additions to many of its tire lines at The 2008 Specialty Equipment Marketing Association (SEMA) convention this year in Las Vegas, Nevada. 

P Zero Nero

The deepest and most extreme UHP tire line in Pirelli’s arsenal, the P Zero Nero will grow with 3 new fitments for high-performance luxury vehicles.  All new sizes are produced by Pirelli’s revolutionary MIRS process in Rome, Georgia: Of special note is the 375/20ZR21, which is the first 20 series UHP tire in the industry! 

·305/30ZR20 (99Y)(e)
·305/30ZR22 XL (105Y)(e)
·375/20ZR21 (103Y)(e)  *Special note: Please visit the Pirelli booth (#41047) to see this ground-breaking tire displayed in the SEMA product display contest. 


P Zero Nero All Season

This high performance original equipment utility player in Pirelli’s line-up will be original equipment on two of America’s best known and prestigious muscle cars - the new Ford Mustang and new Chevrolet Camaro.

·P235/50ZR18 97W - Original Equipment on 2010 Ford Mustang GT
·P245/45ZR19 98W - Original Equipment on 2010 Ford Mustang GT
·P275/40ZR19 101W
·245/50ZR19 XL 104W -Original Equipment on 2010 Chevy Camaro


P Zero

The P Zero legend sets new ultra-high-performance standards and has achieved a level of excellence to complement the world’s most exclusive sports cars - including the new Chevrolet Camaro 20” wheel fitment. A combination of technological features eliminates the previously unavoidable compromises associated with extreme driving: performance and comfort, acceleration and braking, on both road and track, in wet and dry.

·P245/45ZR20 XL 103Y - Original Equipment on 2010 Chevy Camaro

Scorpion ATR

Pirelli’s award winning all-terrain light truck tire offering, the Scorpion ATR will add a fitment for ˝ ton trucks and SUVs that is produced in Rome, Georgia using Pirelli’s patented and revolutionary MIRS process: 

·P305/40R22 114H (e)

Scorpion Zero

Designed using Pirelli’s Modular Integrated Robotized System (MIRS), this product line utilizes the most advanced tire construction technology to provide a high-performance, quiet and safe fitment for the most powerful light trucks and SUVs. This line has been extended to add 2 new sizes:

·295/25ZR26 XL 102W
·295/25R28 XL 103V


Run Flat

Pirelli offers its Run Flat technology on a very diverse lineup of fitments and provides unmatched vehicle coverage for today’s driver:

·P Zero P205/40ZR18 XL 86W r/f
·P Zero Nero All Season P235/45R17 94V r/f
·Eufori@ run flat 225/45R17 91W r/f
·Scorpion Zero Asy 245/45R20 99W r/f
·W210 Sotto Zero 225/45R17 91H r/f
·Scorpion Ice and Snow 255/50R19 107V


Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycle and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit www.us.pirelli.com.

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