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“This is a huge addition for us,” explained MasterCraft Safety and Impact CEO, Robbie Pierce. “I know how to manufacture a seat that can soak up three foot whoops and I am also well-versed on the unique design elements off-road racers are looking for from their helmets and driving suits. A competitor in open-wheel that is doing 210+ mph will have different design requirements and needs. Whether racing in the Baja 1000 such as I do or the Indy 500 like Davey, I can appreciate having products that are relevant and specifically tailored to each form of motorsports. Davey is the perfect person to fill this critical position in open-wheel as his knowledge and input will provide valuable insight and allow us to create specifically tailored and relevant products.”
“I couldn’t be happier,” Hamilton confessed. “I have been a loyal user and advocate of Impact products for years and Robbie Pierce and I have a lot in common. We aren’t just selling products; we are racers to the core.” They also both know the value of properly engineered safety gear after enduring horrific crashes. Pierce suffered a terrible accident while short course racing in August of 2010, breaking both collarbones, multiple ribs, and damaging his knee.
Davey Hamilton was involved in a devastating crash at Texas Motor Speedway June 9, 2001, nearly resulting in the loss of his legs and feet. The road to recovery for Hamilton required 21 operations and two years of intensive rehabilitation before he could walk again. He has been a strong advocate for improved safety ever since. Demonstrating the iron will that he has become famous for, Hamilton returned to IndyCar racing in 2007 for the 91st running of the famous Indianapolis 500. His strong desire and determination to once again compete resulted in a top ten finish in the rain-shortened race.
Hamilton has acted as an ambassador for open-wheel racing for years through the Indy Racing Experience and providing driver analysis for the Indianapolis Motor Speedway Radio Network. The Indy Racing Experience is a unique two-seat IndyCar which is used to give fans, VIPS, and celebrities unforgettable rides at various tracks throughout the United States. Now Hamilton will be putting those skills to use representing Impact by MasterCraft Safety. Davey Hamilton will be attending all upcoming IndyCar races and taking that knowledge back to Impact by MasterCraft Safety's Brownsburg, Indiana headquarters to help design innovative new safety products.
Based in Santee, California, MasterCraft Safety is the leading manufacturer of suspension seating and restraints used in applications as varied as desert racing and military vehicles. The common theme is that MasterCraft Safety is the first choice in environments where safety can mean the difference between life and death. With the recent addition of Impact by MasterCraft, the full spectrum of safety equipment from helmets to footwear is available for any and all forms of racing, including NASCAR and top tier open-wheel racing. Additional information on Impact by MasterCraft Safety can be found at www.impactraceproducts.com and more information on MasterCraft Safety’s full-line of products can be found by visiting www.mastercraftsafety.com.
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