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Business Advertising Information
and Company Overview

    Founded in 1999 by owners Jack and Mary Ann Lawford, Hotrodhotlne.com has grown from it’s beginnings as a “Cars for Sale” site to become the largest online magazine in the field. The focus at Hotrodhotline.com is on providing an online source for the Pre 76 Car Enthusiast offering Industry and Product News, Vehicles and Parts for sale, Product and Vendor Information, Shop Tours, Build articles, Car Show Coverage and Event Listings..  In 2007 we added a huge technical knowledgebase hosted by our own Hot Rod M.D.

   Since it’s debut, Hotrodhotline.com has grown through it’s strong commitment to promotion, to achieve and maintain an amazing 1 Million+ page views per day. This means we are what is referred to as as “sticky site”... it means our visitors remain at the site for extended periods of time. Achieving this level of visitorship is due to two things; We maintain an aggressive campaign of promotion in print, internet, show exhibits, and donations to car clubs...... and secondly, our content is updated daily to keep it fresh and new. Our commitment to growth is second only to our commitment to Customer Service. Our office is staffed with knowledgeable people who are there to help our visitors and our advertisers with any of their needs. It is through input from our visitors and customers that we have been able to evolve into the publication that exists today and we continue on that path.
   Although the internet is relatively new to the “car crowd”, it has exploded in popularity in recent years and more and more enthusiasts are using the internet as their main source of information about products and services they need. As the oldest and largest site for the hobby, Hotrodhotlne.com is also the most heavily visited in the field.

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  This is how it all began ... a small booth in Louisville in 1999 .. check out those huge monitors we were dragging around !  These were two of the very few car guys we could get to stop and look at our computer screens... we think it may have been that we were giving them a place to sit for a minute... WOW... How Things have changed !  
  In the years since Hotrodhotline.com began, those car guys and gals have come to embrace the Internet like we knew they would .. and Hotrodhotline.com has been there all along to help them and to give them the news, and entertainment they wanted.  We have grown from just a handful of visitors back then to over 55,000 Visitors per day and over 1.5 Million Pages viewed per day.  

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lville our booth w us

Our presence at car shows around the country has changed a bit since then. We now have some of our staff members accompany us so that they can meet the people they talk to on the phone and email with all year. It’s a nice way for our visitors to get to know us and the staff and it continues that presence that we work so hard to maintain. We have a fully staffed office with personnel dedicated to each section of our publication.  Any of our visitors or vendors who need help can reach someone who is there to assist them.

   In recent years we have added to our portfolio of publications.  Because there is somewhat of a crossover between car enthusiasts and motorcycle enthusiasts, in 2007 we added a publication for Motorcycles, www.HRHLBikes.com   The response was phenomenal and we expect great things from this publication. We offer discounts for companies who advertise in both publications. 
   We are also involved in maintaining the history or our industry through an association with the Society of Landspeed Historians and our site www.LandspeedRacing.com    In 2007 we collaborated with Ford Motor Company for the Anniversary of the 32 Ford in our publication www.YearofTheDeuce.com 

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Jack and Mary Ann Lawford with 2 of their cars ... 34 Ford 3-W and 67 Ranchero XL.  Hotrodhotline 34 Ford at the Great Race in 2007  and the HotRodHotLine “Road Van” the vehicle we use to go to Car Shows.

Advertising Rates:

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Our Advertising Coordinator, Jen Klassen, can work with you to develop a custom plan that is best suited to the needs of your business

 When we first started offering advertising, we offered only one plan but because many of our advertisers wanted to expand their presence on our site, we have developed several plans to compliment the Basic Banner Ad program. We also have plans for Car Dealers and Show Promoters. .

  Hotrodhotline.com has hundreds of our industries most prominent companies advertising with us as well as many small companies.  We offer very cost effective plans to help you promote your business within the industry.  All of our plans include not only banner ads, but other “editorial” opportunities in 23 Different sections of articles.  When an advertiser submits a product or story to us .... it is GUARANTEED to run within a week.  We do not limit the number of photos you include or the size of the story. We’re here to help you promote your business in every way possible .... and now we even include VIDEOS ... 
   We are seeing more and more that  consumers are turning to the internet for the products and services they want and need ..... and Hotrodhotline.com is the leader in our industry.  This makes us the best equipped to give you the presence you need on the internet and bring customers to your site. 
    We would be happy to  send you our Media Kit by  email by US Mail so you can see all of the different ways we can help you promote your business. You can call Jen or Mary Ann at  877-700-2468  email Maryann@Hotrodhotline.com .


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No Portion may be used without our specific written permission
Contact Us: Toll Free 877-700-2468 or 208-562-0470
230 S. Cole Rd, Boise, ID 83709
For our Terms of Use See Terms of Use Agreement