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Coker Tires Rebrands to become Legendary

Coker Group, the holding company composed of wheel and tire manufacturers including Coker Tire, Wheel Vintiques, Universal Vintage Tire, Phoenix Race Tires, Specialty Wheel and Roadster Wire Wheel, has rebranded itself with the name Legendary Companies. A published release from the group stated that this change is intended to represent the depth and variety of the car enthusiast car market it serves.

This change comes with a major expansion in potential scope for Legendary Companies, especially in the fast-growing aftermarket areas of performance and late-model vehicles.

“We’re proud to announce our rebranding of Coker Group as Legendary Companies and excited for this chance to expand Legendary Companies into diverse markets while remaining true to our core consumers,” Coker Group President and CEO Wade Kawasaki said. “The naming was very intentional; we chose the word ‘Legendary’ because we see our diverse, vibrant enthusiast customer base as the real legends in our industry. Now with this change, we will be positioned to bring our direct to consumer expertise and global distribution model to enhance the efforts of the performance brands we personally use and admire.”

This announcement comes on the heels of several months of expansion for Legendary Companies, including subsidiary Coker Tire’s acquisition and integration of German-based classic and vintage car tire distributor, MOR.

The group's new website can be found here: http://legendarycompanies.com/, though at the time of this article's writing it is not yet fully set up.