Covercraft Industries, LLC has launched a new website that promises to deliver a much-improved shopping experience across all devices and help reinforce Covercraft’s position as the Automotive Industry’s leader in vehicle protection products.
Covercraft’s redesigned website “www.covercraft.com” includes new features that will make product viewing and shopping easy no matter the device. The new site is “responsive”, meaning it resizes/reformats to fit any device, from mobile to tablet to laptop to desktop PC. No more tiny type or possibly distorted images, the new site also includes easy-to-use navigation of product categories as well as materials, features and benefits.
The new site introduces the COVERCRAFTER™, a powerful new visually enhanced custom vehicle cover selection tool. The COVERCRAFTER allows consumers the ability to select a cover fabric that meets their needs based on environmental factors, protection requirements, and pricing. Using Covercraft’s extensive and robust database of vehicle and product application data, the new site will feature an enhanced viewing experience… keeping the visitor engaged by providing new imagery, video and relevant content to each product category.
Additional website features include • A personal garage where online customers will be able to register their vehicles and park them along with their purchase data for easy reference. • Customer Reviews to help users make decisions on products and share their experience with a wide array of Covercraft products.
With over 50 years’ experience, Covercraft is known and recognized as the world’s largest manufacturer of custom-patterned vehicle covers, offering more than 80,000 custom vehicle patterns. The complete product line makes up the Covercraft Vehicle Protection System and includes products like Wolf®, SeatSavers™, DashMat® dash covers, Premier™ floor mats, UVS100® custom sunscreens, Canine Covers® pet and travel products, Colgan Custom® car bras and more. With over a million custom pattern product configurations, the site provides protection solutions as easy as 1-2-3! The new website will help raise the visibility and viability of vehicle exterior and interior protection products and helping to reinforce Covercraft’s position as the leader for vehicle protection products in the Automotive industry.
“As the leading brand, we feel a strong responsibility to continually raise the bar to create interest and drive demand for vehicle protection products”, says Mark Korros, President, and CEO of Covercraft. “The new Covercraft website and the innovative COVERCRAFTER will increase the awareness of both our brand and the broad offering of products we make. We are concentrating our new website marketing efforts behind our four major brands, Covercraft®, Wolf®, Carhartt® SeatSavers™ and Colgan Custom®. We look forward to supporting rising demand for our Covercraft Vehicle Protection System through our authorized dealers as well as our Covercraft website customers”.