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Dr. Jamie Meyer Steps In as New President of Performance Racing Industry

Dr. Jamie Meyer, a leader in the performance motorsports industry, has stepped into the role of President of the Performance Racing Industry (PRI) trade show and media company, effective this week. Meyer will lead the PRI team in increasing engagement and support for the industry through enhanced programs and services for the motorsports community. 

Meyer comes to PRI from a 15-year career with General Motors. “I have always enjoyed sportsman motorsports,” said Meyer. “I was influenced early on by local circle track racers and that lead to a fascination of fast street cars and drag racing. I am looking forward to bringing that passion and energy to the PRI community and working with an already established team of industry leaders.”

Meyer was instrumental in many of the race and performance oriented efforts that came out of GM, including the revival of the COPO Camaro, E-ROD crate engine, LSX race block and engine family.  As head of GM Performance, he developed the performance parts and racing parts strategy for all General Motors vehicles including their full-size truck lineup, C8 Corvette, current Camaro models, and the coming portfolio of battery electric vehicles. 

In addition, he initiated such events as the Chevrolet Performance US Nationals, LSX Shootout, and sponsorship of the NMCA series of drag races. He alsowas instrumental in bringing John Force racing back to the Chevy family.

The interest in racing started at an early age. Meyer began his racing career in upstate New York when he formed Mom’s Racing, a non-profit drag racing sanctioning body designed to give street racers a safe alternative at their local drag strips. Meyer’s drag racing efforts continued with Fun Ford Weekend, World Ford Challenge, and support for the formation of the National Mustang Racers Association (NMRA). 

As the new leader of PRI, Meyer will lead efforts to establish a new office in Indianapolis and permanent presence in the area as he serves and engages the racing community, develops programs and services for the motorsports industry, and continues to lead the PRI trade show, one of the top 40 trade events in the United States.

“In addition to providing the industry with world-class trade events and publications, PRI is committed to enhancing resources, advocacy and representation for the motorsports industry,” said Chris Kersting, president and CEO of SEMA.

“Dr. Jamie Meyer will be instrumental in leading the team. He has great knowledge and understanding of racing businesses, teams and drivers, and he will be a valued leader to help motorsports and the industry grow.”