2012 Show Headera

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2012 SEMA MPMC Media Trade Conference (Motorsports Parts Manufacturers Council)
January 24-26, 2012
Embassy Suites Hotel near the Los Angeles International Airport
Los Angeles, CA
Text & Photos by Dick DeLoach


Dick DeLoach

15th Anniversary MPMC Media Trade Conference The Best Yet

The 15th annual Motorsports Parts Manufacturer’s Council (MPMC) Media Trade Conference, held recently at the Embassy Suites near Los Angeles International Airport (LAX) in El Segundo, California, was the best in the event’s long history.

The MPMC Conference is a unique forum that puts journalists in a private, one-on-one interview with representatives of more than 100 of the top performance and motorsports parts producers to display and discuss their latest products.

“What a great way to celebrate the 15th anniversary of this event,” said MPMC Chairman Kyle Fickler of Weld Racing. “The SEMA staff significantly raised the bar in terms of operation and execution. We utilized a new texting and e-mailing system for meeting notifications, and with a record number of exhibitor registrations for 2012, we are expecting even bigger things for 2013.”

MPMC Chair-Elect, Vic Wood, of Hedman Hedders added, “So many things seemed to gel this year. I cannot remember a Media Trade Conference running so smoothly from top to bottom. I give a big vote of thanks to the SEMA staff for a great job. We greatly appreciate their efforts for our council, its membership and supporting media.”

The MPMC Media Trade Conference hosted 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings. Available only to MPMC-member manufacturers, the Media Trade Conference is highly regarded by both media and manufacturers as a “must-attend” event.

In addition to three days of meetings, MPMC also hosted a media reception on Tuesday evening of the Conference. Along with food, drinks and networking, MPMC presented two awards during the reception.

The Robert E. Petersen Award was presented to James Lawrence of PowerTV. The award was voted on by the MPMC general membership and given to a media person who went above and beyond the interests of MPMC and the motorsports parts industry over the preceding year.

The MPMC Chairman’s Award was presented to Steve Matusek of Aeromotive. This award is not necessarily given out every year, but only if and when the MPMC chairperson sees fit.

This was the first time Hotrodhotline.com has attended the MPMC Media Trade Conference, but you can bet it won’t be the last. It was very enjoyable and informative. We had back-to-back meetings with more than two-dozen top companies for an up close and personal look at some of their newest products for 2012. Check out the photos to see what’s hot from MPMC.

Click on Photos to Enlarge


The 2012 MPMC Media Trade Conference was held at the Embassy Suites Hotel near Los Angeles International Airport (LAX).


Hellwig had their fully done Ford F250 sitting outside the hotel during the conference.


The sweet Saleen Mustang was also on display at the hotel entrance.


Wade Kawasaki of the Coker Group brought his bright yellow roadster out for the conference attendees to enjoy.








This Ford street truck featured products from many major companies as revealed on its tailgate




Denver Nageotte, Cherry Bomb (www.cherrybomb.com) marketing/product manager shows the new collector and the latest Traditional Old Skool muffler that made the company famous.






The Coker Group (www.cokertire.com) team (from left), Head Honcho, Corky Coker, Wade Kawasaki, and Marketing Director Jeff Staub, provided Moon Pies and RC Colas for the press.


Two popular Coker Tire combinations, the Chevy Rally wheel and Firestone Wide Oval Redline tire, and the American Classic narrow whitewall radial and Dayton wire wheel, have new sizes available.


Coker Tire is introducing a cool combination for the Fiat 500 that features a 15-inch Roadster wire wheel and an American Classic 185/55R15 radial tire.


Toyo Tire (www.toyotires.com) Senior Manager, Marketing Communications, Julie Sediq, and Jay Jones of The Market Connection flank the new Proxes T1 Sport ultra-high performance summer tire.


The Toyo Proxes R1R is an extreme-performance summer tire, for serious street driving in sport coupes and sedans, has new sizes.


Dr. Jamie Meyer, GM Performance Vehicles & Motorsports (www.GMPerformanceParts.com) performance marketing manager, holds the new parts catalog that includes COPA Camaro kits and “Connect & Cruise” powertrain systems


The Baer Brakes (www.baer.com) team, from left, Rick Elam, Gabi Baer, and Doug Dwyer.


Bear Brakes has expanded performance brake kit applications for 2012 including Street-Strip 4-Plus kits for most 15-inch (and some 14-inch) wheels.


The Baer Extreme and Extreme-Plus rear brake kit, with its built-in e-brake, won Best Engineered New Product at the SEMA Show.


Karl Dedolph III of Champion Brands (www.championbrands.com) brought out a huge display of the company’s chemical products for racing and street use.


Champion Brands’ popular Blue Flame, Power Shield, Classic Muscle, and Champion Racing lines of fluids, lubricants, and additives have new products for 2012.


John Hotchkis, professional race driver and founder of Hotchkis Performance Suspension (www.hotchkis.net), was on hand to show some of its new products and answer technical questions.


The Mustang Sport Suspension Track Pack from Hotchkis Performance is a complete kit (for 2005-2012 models) that even includes sub-frame connectors and a proprietary “K-Member” brace.


Hotchkis has a number of new complete suspension kits for early Camaro and Chevy C-10 pickup applications.


QA1 Precision Products (www.qa1.net) Marketing Manager, Kaitlyn Nelson, and Vice President – Motorsports, Roger Wilson had a lot to share.


New QA1 coil-over, adjustable, and non-adjustable shock applications for street and strip are available for 2012.








Energy Suspension (www.energysuspension.com) was well represented by Director of Marketing, Mike Santa Cruz, and Sales Manager Mike Papazian.


New applications from Energy Suspension include bushings and motor mounts for Jeep Wrangler, Ford Mustang, Audi/VW, and Chrysler LX/LC.


ARP (www.arp-bolts.com) was represented by Chris Raschke (left) director of sales and new products, and Robert A. Florine, executive vice president and director of sales/marketing.  


If you’ve ever built an engine chances are you’ve used ARP studs, bolts and Ultra Torque fastener lubricant.


The ARP Engine & Accessory Fastener Kit is complete with all bolts and washers needed.


Specialty Auto Parts/Proform (www.proformparts.com) National Sales Manager, L.J. Lobsinger, Jr., holds a new raised emblem Ford Racing Slant-Edge valve cover in Ford Blue. It’s also available in black or gray crinkle with raised emblems, and polished or chrome with recessed emblems.


Specialty Auto Parts/Proform also now offers a variety of official GM Performance licensed parts including a Chevy Orange dress-up it. (Note – the blinged out Chevrolet valve cover is not for sale.)


Weld Racing (www.weldracing.com) Director of Marketing Greg Smith, holding a cross section of the new RT-S three-piece wheel, says they are a company of engineers that builds wheels.


Weld Racing re-enters the truck wheel market for 2012 with new matching products for trucks, duallies, and even trailers.


The new Weld Racing RT-S, welded three-piece wheel can be made in virtually any custom width and back spacing. 


DuPont Performance Coatings (www.dupont.com) Refinish Brand Manager, NA, Harry J Christman, and Brand Specialist Steven C. Chaparro shared news about custom paint products coming soon using waterborne technology.


This DuPont digital camera reads the paint finish and displays the paint code on the screen so the painter knows exactly what the color is.

New DuPont Cromax Pro waterborne paint dries 52-percent faster, spraying 1.5 coats, wet-on-wet, and with 90-percent less VOC.

New DuPont Cromax Pro waterborne paint dries 52-percent faster, spraying 1.5 coats, wet-on-wet, and with 90-percent less VOC.


Jennifer Grabowski, product manager SPX Solutions (www.spx.com), holds the Actron AutoScanner Plus UBD2 scanner with extended data readout.


The Actron line of electronic scan tools, pressure testers, and Sunpro gauges offer advanced products for DIY and professional engine builders.


Wilwood Engineering (www.wilwood.com) featured its new forged FDL Big Brake front brake kits, which provide the added advantage of larger diameter brake rotors for traditional non-ABS spindles on American muscle cars and vintage rods.


Roush Performance Products (www.roushperformance.com) will be offering even more Mustang street beasts for 2012 including the Stage 3 Premier Edition Mustang, plus engines for Ford light trucks.


IMast Motorsports (www.mastmotorsports.com), leaders in high-performance GM LS-series V-8 engineering for street performance, drag, off-road, marine, and road racing, featured one of their awesome CNC-machined heads.


Magnaflow Exhaust (www.magnaflow.com) will have more direct fit manifold converters in 2012.


A new stainless steel American Muscle exhaust kit is now available from Magnaflow that includes everything needed.


Crane Cams is back and better than ever with the old engineering team and new cams for ‘60s and ‘70s GM, Ford, and Pontiac muscle cars, LS1, through LS6, L92 applications, and other cool new products like these beautiful hydraulic roller lifters and rocker arms.


Speed By Spectre (www.speedbyspectre.com) has a wide variety of street-legal, dyno-tested bolt-on cold air intake systems that boost power and performance.


Spectre's new cowl induction hood air cleaners will fit most popular performance carburetors or TBI with 5-1/8” opening.


Throttle body spacers and Flexboots are also new from Speed By Spectre.


Nate Shelton, chief marketing officer for B&M Racing (www.bmracing.com), had a display with several new products from sister companies Hurst Shifters, and Flowmaster.


New hot rod mufflers from Flowmaster will fit a multitude of platforms.


Superchips (www.powerteq.com) Marketing Director, Joe Dussol, had a lot of new products to talk about.


The Jeep Flashpaq from Superchips adds instant power with a flash tune, while the matching Trail Jammer adds even more power.


The Edge EVO HT and dash-mounted Edge tuner offer a variety of features.



































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