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SEMA and NHRA Partner for Youth Engagement

SEMA has partnered with the NHRA’s Youth & Education Services (YES) Program to expand its youth outreach efforts.

The program helps middle and high school students attend NHRA races, often for the first time. As a sponsor, SEMA will support efforts to introduce youths to race tracks, helping to grow the automotive aftermarket performance industry.

“We all remember our first time at a race track,” said Chris Kersting, SEMA president and CEO. “We never forget the adrenaline and rush watching Top Fuelers top 300 mph in a matter of seconds. It’s inspiring to see that same excitement in kids’ faces, and to watch as fascination takes hold of them.”

The NHRA YES Program, which began over 30 years ago, lets SEMA reach thousands of students in a unique environment.

“We’re thrilled to have SEMA join us at the 2019 NHRA YES events,” said Glen Cromwell, NHRA president. “SEMA’s support helps us to continue inspiring youth, both to participate in the automotive lifestyle and to pursue careers professionally. For many kids, the spark begins through the NHRA YES Program.”

SEMA’s Youth Initiatives include numerous other programs, including student vehicle builds, scholarships and internships. Programs targeted to younger kids have been added in recent years, including an automotive book giveaway for grade schools, field trips for middle schools and a mobile app that helps young people locate and connect with thousands of automotive-related activities near them.

To learn more about the SEMA Youth Initiatives, visit or contact Nathan Ridnouer at [email protected].