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Sign Up for the SEMA Industry Cup Challenge Today

July means summer. It also means it is Challenge Time! The Industry Cup Challenge is a friendly competition that raises money for amazing charities! The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.

Can your company win it all? Sign Up Today

If you do not want to compete, but you still want to give to our amazing charities, you can donate on SEMA Cares homepage. Donate

Sponsoring companies are divided into five divisions where they race with high-quality, child-built pinewood cars. Each division crowns a winning company which then goes on to represent that division in an all-out industry race to #1. Everyone is a true winner as the charities continue to help those in need, the disadvantaged children have fun building toy cars, and the industry engages the community in an overwhelmingly positive way. The industry challengers each have a limited number of entrants in the following divisions:

  • Warehouse Distributors
  • Manufacturers
  • Media Groups
  • Rep Agencies
  • Service Providers

The champion can display the impressive trophy for a year with its company name boldly engraved among the winners. It must then be returned, in a Stanley Cup style tradition, as it will be up for grabs again at the next Pinewood Drags where the company will have a chance to defend the title.